At Tru Value Foods we are just as concerned as you are about the rising cost of feeding families. The falling loonie means it costs us more to buy anything from the States or from any country that has pegged their currency to the US dollar. Our buyers are working hard to bring you the best possible prices.
When you sit down to eat do you think about where and how your food was grown? Most people don’t. You probably smell something really good coming out of the kitchen, your stomach growls in anticipation, then you answer the dinner call and enjoy it.
The average North American meal travels 2400 km to get from the field to your plate and usually contains ingredients from six countries. Your meals are an international affair whether you knew it or not.
Locally grown food is better for your health, better for the environment and better for the local economy. Buying local means you are providing your family with more nutritious food because it is fresher and you’re helping BC farmers stay in business.
Since we opened our doors at Tru Value Foods, we have supported local producers as much as possible. We know what it’s like to be small and independent. We also make every effort to support ‘made in Canada’ foods. There are many things that we’ll always have to import because our growing season just isn’t long enough for things like citrus fruits, bananas, mangoes, pineapples, coconuts, papayas and avocados to name only a few perishables.
During the winter months we stock locally grown beets, brussels sprouts, red and green cabbage, carrots, kale, parsnips, potatoes, turnips and a variety of squash. These veggies pack a powerful nutritional punch. Roast them, braise them, mash them, boil them or throw them into a salad.
Local fruit is at a premium over the winter, but we’ll usually have local apples, pears and kiwis. We stock local dairy products, eggs, beef, chicken, pork, lamb and turkey. Fresh herbs like rosemary, thymes, savoury, chervil and bay are available fresh, all winter long.
Canada is a huge producer of all kinds of dried beans. These are an excellent source of protein and are economical, so load up.
We’ll continue to work hard to fill our stores with the best possible products with the best possible prices for you. If you’re a local producer looking for a venue for your products come on in and talk to us.