Tru Value Foods is a community-based chain of full-service grocery stores located on and around Vancouver Island, BC. Our mission is to provide our customers with high quality, healthy, competitively priced foods in a clean and friendly environment and, most importantly, to support and give back to the communities we serve.

Serving our Customers, Island Style.

While our stores all carry the familiar Tru Value banner, each venue reflects the uniqueness of its home community. Our common ground from store to store, however, remains the same: small-town friendliness and uptown selection.

We carry a full complement of conventional grocery fare as well as a wide variety of healthy, all-natural and organic products. We support local producers as much as we can (depending on what’s in season), and we welcome requests for items you don’t see on our shelves.

At Tru Value Foods we aim to provide exceptional service for all our customers.

Are you visiting our Gulf Island stores by boat? When you’ve finished your shopping, we’ll take you and your groceries back to the dock.

Latest From The Blog

Butternut Squash & Gnocchi with Sage & Browned Butter

October 11th, 2021|Comments Off on Butternut Squash & Gnocchi with Sage & Browned Butter

Pillowy gnocchi tossed with sweet roasted butternut squash in a savoury sage and browned butter sauce and topped with grated Gruyère—this is comfort food. There are a few steps, but this recipe is fairly simple and [...]

The Future Cures Coalition: Local Grocers Breaking Down Cancer

September 7th, 2021|Comments Off on The Future Cures Coalition: Local Grocers Breaking Down Cancer

We've partnered with the BC Cancer Foundation and other Independent Grocers on Vancouver Island to form The Future Cures Coalition. The goal of the coalition is to raise $500,000 for advanced life-saving diagnostic technology at [...]

Apple Hazelnut Crumble with Saltine Crust

August 16th, 2021|Comments Off on Apple Hazelnut Crumble with Saltine Crust

This homey dessert takes no time to put together. The cracker crust is a nice surprise and it's great to make with kids—perfect for the pastryphobes among us! Note: you can omit the hazelnuts with no [...]